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I'm a firm believer that the majority of consumers will choose quality over price. I certainly do.

I recently read an article written by a Harvard Professor called the "Stockdale Paradox". It was about an interview with a retired US admiral James Stockdale who was held as a prisoner of war in Vietnam for seven and half years. When asked how he managed to survive for such a long time he replied "I never lost faith in the end of the story. I never doubted not only that I would get out but also that I would prevail in the end and turn the experience into the defining event of my life, which in retrospect, I would not trade." When asked which prisoners did not make it out of the camp's, he responded, "The Optimists". They were the ones who said "We're going to be out of here by Christmas, and Christmas would come and go. Then they'd say, we're going to be out of here by Easter and Easter would come & go and then thanksgiving and then Christmas again. They died of a broken heart".

In this current situation of 'unknowns', in our world and business environments, we must take specific measures where possible, to ensure a sustainable future beyond unexpected periods of crisis. We have developed some very specific actions you can take to protect and minimise negative impacts on your business:

No matter what size your business is, you are at risk of fraudulent activity. In fact, small businesses with fewer than 100 employees, reported 28% of all instances of fraud – a higher rate than for medium and large businesses – and suffered greater losses in relation to their size. In fact, business reports losing around 5% of total revenue per-annum due to directly to fraud!